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v2026.08 · latest · Product
Nobody wants a dashboard. They want an answer.
Why the best analytics feature I shipped this year was a single sentence.
Read · 6 min →The demo is the product (for 45 minutes)
Treating demos like product surfaces: versioned, tested, and allowed to be opinionated.
7 min read
A field guide to "the numbers look off"
Seven things people mean when they say it, and how to tell which one you're dealing with.
5 min read
I rebuilt my demo stack in a weekend. Here's the Makefile.
DuckDB, a seed script, and far too many make targets.
9 min read
Discovery calls are user research with a quota
Stealing the best parts of UX interviews for a technical sales process.
6 min read
Explaining a p-value to a CFO without a whiteboard
Analogies that worked, analogies that really didn't, and what I use now.
4 min read
Every internal tool needs an "explain" button
A small pattern that cut my support pings in half.
5 min read
Sample data that doesn't look fake
Seasonality, churn, and the occasional typo: making synthetic data believable.
8 min read
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